I like to discover new brands, and I love reinvention. I was watching a video about the new MacBook Pro, from Apple, and a designer in the video had the most amazing line: “To create something new, you have to forget what you did in the past.”Developing a fashion house can be a daunting task, but what is more difficult is rejuvenating a legacy brand. The turning tide of fashion brands go in and out like the trends they create. Keeping current can be difficult in a constantly changing market place. Sex And The City made brands more than clothing, but household names. A designer use to have to pander to jaded fashion watchers and celebrities, whose critical eye could send brands walking with one bad collection. Now the microscope is magnified with everyone watching for popularity, not substance. Style has become secondary to theatrics and connections. One label that has not dismissed its past, but forgotten about what has been, while creating a new future is Burberry.
Burberry has stood the test of time, while trends come and go, and nah-sayers passed them by, Burberry soldiered forward. The signature Burberry trench, that has anchored them for over a century, is no longer drowning their look while protecting them from the rain. Designer, Christopher Bailey has thrown off the trench to showcase Burberry fashion!!
Christopher Bailey has helped men and women all over the world shed their trench and clamour for Burberry’s clothing, accessories, and shoes. Burberry Spring/Summer 2012, Prorsum created fashion havoc, and Fall 2012’s collection does not disappoint.
With the sun out, it’s hard to imagine what you will want to be wear during the fall. For Fall 2012, Burberry makes you want to feel a chill in the air. Here are some hot looks that will make the sun feel cold. It’s not just about trench coats anymore.